Dow Corning Recognized as One of America's Greatest Brands
Monday November 28, 12:00 pm ET
MIDLAND, Mich., Nov. 28 /PRNewswire-FirstCall/ -- Dow Corning Corporation ( http://www.dowcorning.com ) has been featured as one of "America's Greatest Brands" in the 2005 edition of America's Greatest Brands, a book recognizing the strongest and most trusted business brand icons in the United States.
"This is quite an honor for Dow Corning and a testament not only to our products and services, but also to the thousands of employees around the world that help us bring the Dow Corning brand to life everyday for our customers and the communities in which we operate," said Stephanie A. Burns president and CEO of Dow Corning.
Stephen Smith, publisher of America's Greatest Brands said, "What we like about Dow Corning is that, as a business-to-business brand, it has evolved with changing technologies and delivers on a promise of quality and innovation to help its customers 'invent the future.'"
Currently in its fourth edition, America's Greatest Brands profiles leading companies from a brand marketing perspective. The book discusses the history, innovations and achievements of these brands and offers the expert insight and opinions of the American Brands Council. The American Brands Council is comprised of highly-respected U.S. marketing and communications professionals.
"A great brand is one that not only stands for something, but also works to deliver on its promises across the many thousands of individual customer touch points. It is a great source of pride that Dow Corning is being recognized by American Brand Council for being among the Greatest Brands in America," said Randall Rozin, global brand manager for Dow Corning.
"While the book predominantly features consumer product and service brands, the publishers recognized the increasing importance of business-to- business brands in building brand equity for their shareholders," said Rob Manfredi, manager of marketing communications at America's Greatest Brands.
Dow Corning Corporation
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