Fifty-Foot-Tall Bayer Advanced(TM) Jack and the Rose Stalk Float Chosen as the Lead Float in the Rose Parade(R) on Monday, January 2, 2006
Tuesday December 27, 9:00 am ET
First Float in Rose Parade History to Debut All-America Rose Selections
Parade Begins at 11:00 a.m. Eastern Time/8 a.m. Pacific Time
(Photo Op: December 27, 2005 - January 1, 2006 Phoenix Decorating's Rosemont Pavilion, 700 Seco Street in Pasadena, California)
RALEIGH, N.C. and PASADENA, Calif., Dec. 27 /PRNewswire/ -- The 50-foot- tall Bayer Advanced(TM) float, Jack and the Rose Stalk, has been chosen as the lead float in the 2006 Rose Parade® on Monday, January 2, 2006. It's also the first float in Rose Parade history to debut the All-America Rose Selections.
"We've been honored to have won an award in the Rose Parade every year since we first entered it in 2001," says Bayer Advanced Marketing VP Mark Schneid. "But we're most excited about our Jack and the Rose Stalk float because it's unique -- our own magical interpretation of the Jack and the Beanstalk fairy tale, but with roses."
In the fairy tale, Jack traded his cow for magic beans. The beans grew a beanstalk into the sky and the home of a giant. Bayer Advanced, part of the Bayer Corporation, makes some of the most effective rose care products for today's home gardeners, products that provide magical results and tremendous growth for roses and other flowers -- just like the beans Jack had in the classic fairy tale. Bayer Advanced is the exclusive rose care products of the Tournament of Roses®.
Tournament of Roses President Libby Evans Wright personally selected Bayer Advanced Jack and the Rose Stalk to be the lead float in the parade. "It's a spectacular representation of the 2006 Rose Parade theme -- 'It's Magical,'" says Wright.
Key Features of the History-Making Bayer Advanced Jack and the Rose Stalk Float - The first float in Rose Parade history to debut All-America Rose Selections' award-winning roses -- the best new roses of 2006, as determined by the world's most rigorous testing of 15 key traits including fragrance, hardiness, disease-resistance and ease of maintenance in more than 20 gardens nationwide. The four 2006 AARS winners that will debut on the Bayer Advanced float are named Julia Child, Rainbow Sorbet, Tahitian Sunset and Wild Blue Yonder. Visit www.rose.org for more information. - Considered by most experts to be the tallest climbing rose in Rose Parade history. The giant rose stalk is made of real roses, as well as sculpted roses made of strawflower, carnation petals and everlasting. - The second tallest float in the 2006 Rose Parade at 50 feet. The float is also 55 feet long and 18 feet wide. - 750,000 blossoms, including 25,000 roses. The sculpted daffodils are decorated with everlasting, strawflower, gladiolus petals and ti leaves. - Jack's cow is made of brown strawflower, onion seed and everlasting. - 20,000 hours to create. - Designed by Phoenix Decorating's Michelle Lofthouse, who has designed all of the award-winning Bayer Advanced Rose Parade floats. Bayer Advanced Float Decoration Photo Opportunities December 27, 2005 - January 1, 2006 Phoenix Decorating's Rosemont Pavilion, 700 Seco Street in Pasadena, California
The Bayer Advanced Jack and the Rose Stalk float will be decorated by hundreds of volunteers from December 27, 2005 - January 1, 2006, at Phoenix Decorating Co.'s Rosemont Pavilion, 700 Seco Street in Pasadena, California. Phoenix Decorating is the largest Rose Parade float builder.
Bayer Advanced Rose Parade Trophies - The 2001 Fantasy Trophy for most outstanding display of fantasy and imagination - The 2002 Queen's Trophy for the best use of roses - The 2003 Animation Trophy for the most animated float - The 2004 Fantasy Trophy for most outstanding display of fantasy and imagination - The 2005 President's Trophy for most effective use and presentation of flowers Rider and Song
Lisa Ely, who rode the Bayer Advanced float in the 2002 and 2005 Rose Parade, will play "Jack" on the 2006 Bayer Advanced float. The 1967 hit song "(Your Love Keeps Lifting Me) Higher and Higher" by Jackie Wilson will play while the float travels the 5-1/2-mile parade route.
2006 Rose Parade Broadcast Information
The Rose Parade will be broadcast live on Monday, January 2, 2006, on ABC, NBC, Univision, HGTV, Travel Channel, Discovery HD, Sky Link TV as well as on KWHY and KTLA in the Los Angeles area. The Parade is also seen in more than 89 international territories.
Bayer Advanced At Post Parade
More than 100,000 people will be able to see the Bayer Advanced float up close at an event called Post Parade January 2-3, 2006. Bayer Advanced is a supporting sponsor of Post Parade. You can learn more about all parade activities at www.tournamentofroses.com .
About Bayer Advanced
Bayer Advanced lawn and garden products are created by Bayer Environmental Science, a business unit of Bayer CropScience LP and part of the Bayer AG family, a Fortune Global 500 company that makes such well-known brands as Bayer Aspirin, Aleve® and Alka-Seltzer®. Research Triangle Park, NC, is the business headquarters of the company's NAFTA Region. Kansas City, MO, is the company's' core technology center. The global headquarters of Bayer CropScience is located in Monheim, Germany.
Bayer Advanced products deliver Better Science. Better Results.(TM) and carry a money-back guarantee. They are available in Home Depot, Lowe's, Wal- Mart, Ace Hardware, and in other major retailers and independent garden shops across the United States. You can learn more by visiting www.bayeradvanced.com or by calling 1-877-BAYERAG.
Bayer, the Bayer Cross, Bayer Advanced, Aleve and Alka-Seltzer are trademarks of Bayer. Rose Parade and Tournament of Roses are trademarks of Pasadena Tournament of Roses Association.
Source: Bayer Advanced
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