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SPLENDA Brand Transforms - SPLENDA Brown Sugar Blend
Monday April 4, 6:30 am ET

Leading Sweetener SPLENDA(R) Brand Introduces a First-of-its Kind Product that Combines SPLENDA(R) Sucralose with Brown Sugar

FORT WASHINGTON, Pa., April 4 /PRNewswire-FirstCall/ -- McNeil Nutritionals, LLC, the maker of SPLENDA® Brand retail products, announced today the launch of the all-new SPLENDA® Brown Sugar Blend, marking another significant innovation in the U.S. sweetener category. SPLENDA® Brown Sugar Blend, a first-of-its-kind reduced calorie brown sugar product, is a proprietary blend of brown sugar and SPLENDA® Brand Sweetener, or sucralose.

The introduction of SPLENDA® Brown Sugar Blend considerably broadens the landscape of the sweetener market, as SPLENDA® Brand, the #1 player in the retail sweetener category, now offers a full spectrum of low- and no-calorie options to consumers. SPLENDA® Brand products enable the home chef to set virtually no limits on what he or she can do to reduce sugar and its calories in his or her favorite dishes.

The increasing popularity of using low and no calorie sweeteners in cooking and baking, shown in part by the unprecedented success of SPLENDA® Brand products, signifies a fundamental shift in the way Americans think about sweetness today. The addition of SPLENDA® Brown Sugar Blend to the product line up provides another alternative to reduce sugar, calories and carbohydrates in traditional recipes.

Available at retail in September of this year, a serving of SPLENDA® Brown Sugar Blend has half the calories, half the sugar, and half the carbohydrates of brown sugar and can be used anywhere brown sugar is used. Whether it is sprinkled atop a cup of hot cereal or used for a classic chocolate chip cookie, Americans can for the first time enjoy a lower calorie version of their favorite brown sugar recipes.

"In the multi-billion dollar sweetener industry, brown sugar constitutes 14 percent of all sweetener unit sales.(1) We saw an opportunity to provide consumers with another option that was as of yet untapped," said Debra Sandler, General Manager, North America, McNeil Nutritionals, LLC, a Johnson & Johnson company. "When simply presented with the idea of SPLENDA® Brown Sugar Blend, 40 percent of consumers said they definitely or probably would buy it. Moreover, our research showed that almost 84 percent of those who tried the SPLENDA® Brown Sugar Blend at home would purchase it if available, signifying overwhelming interest from consumers."(2)

After the successful launch of SPLENDA® Sugar Blend for Baking (a proprietary blend of sugar and sucralose) presented a viable baking alternative to white sugar, the makers of SPLENDA® Brand saw an opportunity to transform the category yet again. The launch of SPLENDA® Brown Sugar Blend further establishes SPLENDA® products as alternative sources of sweetness in America's kitchens.

"As a restaurant owner, many customers approach me with requests for low- sugar items, and I feel that their requests are representative of the country's need for lower-calorie options," said Chef Stephen Pyles, of Dragonfly Restaurant in Dallas, TX. "Until now, brown sugar was difficult to substitute because it is a more complex sugar, one that adds texture and rich flavor. But, with the new SPLENDA® Brown Sugar Blend, I can now bake anything from chocolate chip cookies to baked beans and my customers will never know the difference. I believe this is an important innovation that will satisfy a previously unmet demand."

About SPLENDA® Brown Sugar Blend

SPLENDA® Brown Sugar Blend is a proprietary blend of brown sugar and SPLENDA® Brand Sweetener, or sucralose. The brown sugar in the product allows consumers more of the browning, rising, texture, moistness and molasses-like flavor characteristic of baked goods made with brown sugar. Consumers will only need to use one-half cup of SPLENDA® Brown Sugar Blend to replace the sweetness of a full cup of brown sugar.

SPLENDA® Brown Sugar Blend will be available at all grocery, supermarket and club stores nationwide beginning September 2005, available in a 1/2 lb. bag that provides the sweetness of 1 lb. of brown sugar, and a 1 lb. bag that provides the sweetness of 2 lbs. of brown sugar. Suggested retail price is $2.69 for the 1/2 lb. bag, and $4.69 for the 1 lb. bag.

About SPLENDA® Sugar Blend for Baking

SPLENDA® Sugar Blend for Baking contains SPLENDA® Brand Sweetener (sucralose) and sugar, which gives baked goods the ability to brown, rise and spread more like baked goods made with real sugar. Consumers only need to use one-half cup of SPLENDA® Sugar Blend for Baking to achieve the sweetness of a full cup of sugar.

SPLENDA® Sugar Blend for Baking is sold at grocery, supermarket and club stores nationwide. It is available in a 2 lb. bag that provides the sweetness of 4 lbs. of sugar. Suggested retail price is $6.29.

About SPLENDA® No Calorie Sweetener

SPLENDA® No Calorie Sweetener products are marketed by McNeil Nutritionals, LLC, a Johnson & Johnson company, and are available at retail stores in packet and granular form. SPLENDA® Brand Sweetener (sucralose), the non-nutritive sweetening ingredient found in all SPLENDA® Brand products, is also used in more than 4,000 products of major food brands worldwide. You can find out more about SPLENDA® No Calorie Sweetener and get recipes and tips on cooking and baking with SPLENDA® at http://www.SPLENDA.com or by calling 1-800-7-SPLENDA (1-800-777-5363).

About McNeil Nutritionals

McNeil Nutritionals, LLC, a Johnson & Johnson company, is a global marketer of innovative nutritional products, including SPLENDA® No Calorie Sweetener, SPLENDA® Sugar Blend for Baking, VIACTIV® Calcium Soft Chews, VIACTIV® Multi-Vitamin Soft Chews, LACTAID® Milk and Dietary Supplements, and BENECOL® Spreads and Smart Chews. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC is headquartered in Fort Washington, Pa.

Source: McNeil Nutritionals, LLC

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